Digital design, data visualization

Meat Challenge

Meat Challenge is an app concept that focuses on behavioural change, with the purpose of increasing knowledge about meat consumptions’ effects on climate change.

In the 28 day challenge, the user gets a taste of and a deeper understanding for, what effect meat consumption has on CO2-emissions. Meat Challenge offers a clear overview of different protein types’ effect on the climate, this enables the user to establish conscious, more climate friendly eating habits.

The concept is aimed towards those who cannot imagine themselves with a vegetarian diet. Meat Challenge visualizes how to lower your climate impact while still including meat in your diet.

Made in collaboration with Enna Luise Ølgaard, student work, 2019.